That's why we have shooting champion Chris Cheng on the show. The winner of Top Shot season four is trying to raise money for mental health screenings and treatment. He is matching up to $5,000 of small-dollar donations in an effort to raise $100,000 for Walk The Talk America (WTTA).

WTTA is a grassroots effort to try and reduce suicide from within the gun-owning community. We've interviewed one of their co-founders on the show in the past. Cheng said he's a big believer in their unique approach because it understands some of the novel challenges in reaching gun owners experiencing suicidal ideation without inadvertently discouraging them from seeking help.

Cheng noted that seeking out mental health help can be intimidating for gun owners because mental health professionals have the power to take their guns away. He said WTTA tries to address this problem by educating those professionals about the concerns of gun owners. They have a training program and a list of professionals who've worked with the non-profit that gun owners can reach out to.

But it's not just about reaching mental health professionals, Cheng said. The group also works to open up conversations about suicide and mental health inside the gun-owning community. It offers help for firearms trainers, store operators, and range owners. It also gives people direct access to free mental health screenings.

Cheng said the community has come a long way in addressing the issue of suicide over the past decade, but a lot more is needed. After all, suicide has long been the largest percentage of gun deaths in America. So, Cheng said he's going to keep working to help, and this fundraiser is the next step.

Special Guest: Chris Cheng.

Kostas Moros, a gun-rights lawyer, joins the show to discuss the piece he wrote for The Reload about why the decision to include gun-related suicides in those counts is misleading. He explained that the majority of gun deaths, and usually up to two-thirds of them, are suicides. He said gun-control activists' claims about the correlation between strict gun laws and lower levels of "gun violence" don't hold water without including suicides.

Moros argued states with strict gun laws often don't have lower gun murder rates or overall murder rates than their pro-gun neighbors. He cited his home state of California as a prime example of this phenomenon. Its murder rate is higher than its less restrictive neighbors to the north and only marginally better than Arizona, which has some of the least restrictive gun laws in the country.

Additionally, Moros says treating gun suicides as a type of criminal violence is illogical. He argued no other forms of suicide are referred to as a kind of violence or included in violence counts for knives, rope, or anything else. 

He noted that guns are among the most deadly suicide techniques, and gun owners should do everything possible to mitigate the problem. He also noted that the absence or presence of guns at a societal level doesn't correlate to a country's suicide rate. The United States has by far the most civilian-owned firearms in the world, but our suicide rate is comparable to most other developed nations and much lower than countries like South Korea.

Plus, Contributing Writer Jake Fogleman and I look at the unethical way Brady United used an Aurora theater victim's family in a stunt lawsuit that left them bankrupt.

Special Guest: Kostas Moros.

One person leading that effort is Michael Sodini of Walk The Talk America. He joins the show this week to discuss how the industry and gun owners alike have partnered with mental health professionals to try and reduce the number of gun suicides each year.

Sodini said explained the way the program came about and how it fills an important gap. When he first attempted to use the resources of his gun distribution company to fund a mental health intervention program for gun owners, he found there was nothing in place. So, he helped form Walk The Talk America to develop a program by gun owners and for gun owners.

He said destigmatizing seeking mental health resources is an important way to help gun owners struggling with suicidal ideation. One key part of doing that is ensuring people that they can reach out for help without having to worry about losing their firearms. Often that's one key reason gun owners are hesitant.

That's why Walk The Talk America works directly with mental health professionals to help them better understand how to reach out to gun owners without alienating them. They have also started a network of approved providers who have experience working with gun owners. They've begun connecting those in crisis with those trained and able to help.

Sodini said the issue is one that the community needs to take seriously and do more to address. He lost a friend to gun suicide and knows exactly how devastating it can be. I, unfortunately, can say the same.

The more gun owners can do to look out for each other, the fewer we will lose to suicide. That's the key takeaway, according to Sodini.

Plus, Contributing Writer Jake Fogelman and I discuss how a new California gun law is dashing the dreams of a young female Olympic hopeful. And we talk a bit about my girlfriend's search for a concealed carry gun and Jake's own carry gun update.

Special Guest: Michael Sodini.