This week, we're taking a close look at what's going on with the National Rifle Association (NRA).
The NRA was swamped by its rivals in the gun debate during the 2025 elections just as it was announcing a major restructuring effort that featured dozens of staff furloughs. To provide insight into the group's plans, we've brought on NRA board member Amanda Suffecool. She is a member of the internal reform movement and now sits on the board's Finance Committee.
Suffecool said she is confident that reformers are in full control of the NRA and have a specific plan for its future. She argued the restructuring is necessary to put the NRA on a realistic path to resurgence. Suffecool noted the NRA has spent years running deficits under the old leadership, and the cuts to staff and operations under the new plan will bring the group's budget back into the black. She said that would enable them to better compete down the line rather than face potential bankruptcy.
She argued that the reforms she and other members of the new NRA leadership have implemented will bring the group up to modern standards. Suffecool said that while the NRA is reducing the frequency of its paper magazines, it's also expanding its digital offerings. She said it is shifting its fundraising and public relations approach to match what works in 2025, rather than sticking with older methods.